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The website thehardknocksgym.co.uk states the following, "Welcome to the Hard knocks gym." We analyzed that the webpage said " Follow us on Facebook for all our up to date information." It also stated " Welcome to the website of the Hard Knocks Gym. We are a non profit making club, run by volunteers. ALL funds are reinvested in the club. The clubs main aim is to help the local community. The club works with several local schools, in order to promote a healthy lifestyle, respect, discipline and teamwork through boxing." The header had boxing gyms poulton as the highest ranking search term. This keyword was followed by boxing gyms thornton, boxing gyms cleveleys, and boxing gyms fylde coast which isn't as urgent as boxing gyms poulton. The other words they used was boxing training poulton. boxing training thornton is also included but could not be seen by web crawlers.